Digital Marketing Specialist at London Academy Business School (LABS)

About London Academy Business School (LABS)

The London Academy Business School (LABS) is an educational and consulting company that specialises in designing and delivering specialised seminars and other educational products to private enterprises and public organisations alike. In the last years, LABS has increased its commitment and activities in connection with the financial industry.

Job Summary:

The Digital Marketing and Sales Manager will be responsible for promoting and selling University of Sunderland undergraduate and postgraduate degrees in Nigeria on behalf of London Academy Business School.
The role will be based at the PSIN Kubwa office in Abuja and will involve developing and implementing digital marketing strategies to attract prospective students and drive sales.

Key Responsibilities- Digital Marketing Specialist

Develop and execute digital marketing campaigns to promote University of Sunderland degrees in Nigeria.
Create and manage online advertising and social media campaigns to generate leads and increase brand awareness.
Collaborate with the marketing team to develop marketing materials and content tailored to the Nigerian market.
Conduct market research to identify target audiences, competitors, and market trends.
Build and maintain relationships with prospective students, educational consultants, and partner institutions.
Coordinate sales activities, including lead generation, follow-ups, and conversion strategies.
Monitor and analyze campaign performance metrics to optimize marketing efforts and achieve sales targets.
Provide regular reports on marketing and sales activities, including ROI analysis and recommendations for improvement.
Represent London Academy Business School at educational fairs, events, and networking opportunities in Nigeria.
Stay updated on digital marketing trends, best practices, and industry developments to ensure a competitive edge in the market.

Qualifications and Requirements- Digital Marketing Specialist

Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
Proven experience in digital marketing and sales, particularly in the education sector.
Strong understanding of digital marketing tools, techniques, and platforms.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Knowledge of the Nigerian education market and regulatory requirements.
Proficiency in data analysis and reporting.

Method of Application

Interested candidates should submit their CV and a cover letter outlining their qualifications and relevant experience to the HR department at London Academy Business School. Victoria@labs.org.uk and nora@labs.org.uk