Social Media Manager at Konga Online Shopping Limited

About Konga Online Shopping Limited

Konga is Nigeria’s largest online mall and has been in operation for over 10 years. Some of our major feats are winning Great Place to Work awards two years in a row, winning an award for The Place Most Millennials Would Like to Work, and according to Forbes in 2015, the 2nd Most Innovative Company in Africa.

Our culture and values, in a nutshell, speak to placing our customers as a priority, working hard, being passionate about what we do (and having fun in the process), and teamwork. Our Company is full of ordinary people with extraordinary minds who desire to do extraordinary things!

We are recruiting to fill the position below:
Job Title: Social Media Manager
Location: Gbagada, Lagos
Department/Unit: Marketing
Reports to (Title): VP, Marketing
Hours of Work: 8 am – 5 pm
Work Mode: Onsite

Job Overview (Social Media Manager)

We are seeking a talented and experienced Social Media Manager to oversee our social media presence across various platforms.
The ideal candidate will be responsible for creating engaging content, managing community interactions, and implementing social media strategies to increase brand awareness and drive traffic to our website.
Additionally, a strong understanding of SEO principles and experience in SEO optimization is essential for this role.

Key Duties (Social Media Manager)

Develop and execute social media strategies to increase brand awareness and drive traffic to our website.
Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Monitor and manage all social media accounts, including scheduling posts, responding to comments and messages, and engaging with followers.
Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
Stay up-to-date with the latest trends and best practices in social media and SEO to ensure the company’s social media presence remains innovative and competitive.
Conduct keyword research and implement SEO best practices to optimize social media content for search engines.
Monitor and analyze website traffic and user behavior to identify opportunities for SEO improvements.
Create engaging and high-quality content for social media posts, including graphics, videos, and written copy.
Manage and maintain social media profiles and pages, including scheduling and publishing content, monitoring comments, and engaging with followers.
Research industry trends, competitor activities, and audience preferences to inform content creation and strategy development.
Assist in managing paid advertising campaigns on social media platforms, including budget allocation, ad creation, and performance tracking.
Monitor key performance indicators (KPIs) and metrics to analyze campaign effectiveness and identify areas for improvement.

Requirements (Social Media Manager)

Bachelor’s Degree in Marketing, Communications, or a related field.
3+ years of proven experience in social media management.
Strong understanding of social media platforms and content creation tools.
Excellent written and verbal communication skills, with a creative flair for crafting engaging content.
Analytical mindset with the ability to interpret data and metrics to drive decision-making.
Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
Strong attention to detail and organizational skills.
Enthusiasm for staying current with social media trends, technologies, and best practices.
Positive attitude, team player, and willingness to learn and adapt in a dynamic work environment.

Budget