ABOUT LEATHERBACK
We are Leatherback, and we provide a single access point that empowers individuals and businesses to be truly global. We do this by building best-in-class financial, payment, and
commerce solutions that remove barriers to global growth and mobility for all citizens of the world.
If you are cut out to be part of a technology company that enables global finance, payment, commerce, and lifestyle opportunities, this role was specially curated for you.
ROLE SUMMARY
As the senior content writer and brand’s storyteller, you will be responsible for managing brand storytelling & copywriting, planning, creating, and handling all content marketing activities and implementation across Leatherback’s marketing and communications channels.
You will be a good fit for this role if you tell a great story, are a creative and independent thinker, work well in a fast-paced environment, and take initiative without handholding.
ROLE RESPONSIBILITY
- Translating strategy briefs into powerful copies and stories that drive a desired action
- Planned, developed, and managed content delivery across all the company’s marketing channels, including social media, website, blog, PR articles, email, and newsletters.
- Carry out research to gain in-depth knowledge of all customer personas for the brand’s products and understand changes and emerging trends in the content marketing space.
- Collaborate with the team to implement defined marketing strategies for success
- Writes both short and long-form pieces for Leatherback’s website, blogs, email, and social media to increase brand awareness, lead generation, brand building, and advancing our mission.
- Develop content calendars for social media, emails, and blogs following set-down guidelines, strategies, and frequency to be shared with the Graphics Designer for designing
- Manage the posting and publishing of content across all channels; social media pages, email, and website blog, as set in the SOPs
- Abide by the proper content guidelines for tone, style, and voice across all channels ensuring they are aligned with the company’s values
- Strategize and improve content delivery and promotion for the brand ensuring that it meets business objectives
- Conduct periodic analysis of content marketing strategy and content audit to evaluate whether it’s working or not
- Tracking content marketing ROI across all channels
- Develop and deliver performance reports for social media, emails, and blog visits on a monthly and quarterly basis and share them with the Marketing Lead.
- Develop and maintain an active repository of engaging content across all our channels.
- Provide the product and product design team with platform content across all transactional and access channels.
- Position Leatherback as an active content-driven hub across all segments in all our countries of operation.
ROLE REQUIREMENTS
- BA/Sc or equivalent in a related field required – English, journalism, public relations, or communications.
- Experienced level; 3-4 years of professional writing and editorial experience, preferably in the Fintech, Lifestyle, Travel industries or Startups.
- A diversified portfolio of writing samples is required.
- Demonstrated track record of writing and producing digital and print content for a range of target audiences.
- Track record of using purposeful storytelling to drive organizational impact and business results.
- Superior written and verbal communication skills are a must.
- Experience translating technical information into compelling human stories for a general audience.
- Understands storytelling and marketing copywriting trends across varied media types.
- Experience with blog management & web publishing technologies (HubSpot, Contentful, etc.)
- Strong project management skills and attention to detail.
OTHER BENEFIT.
- WFH – hybrid structure: Tuesday, Wednesday, Thursday
- Workstation set-up allowance
- Phone & data allowance – data
- Wellness & gym membership
- Anniversary & birthdays
- Compassionate leave and stipend
- Happy hours and on-site relaxation centers
- Inter-departmental transfer