Marketing Officer at MINISO Lifestyle Nigeria Limited

Marketing Officer




Miniso Lifestyle Nigeria Limited is a fast-growing international retail chain brand with over 5000 stores across Europe, Asia, Africa, America, and Oceania and has established strategic partnerships with over 99 countries. Miniso focuses on fashionable and relaxed high-quality lifestyle products including home furnishings, health and beauty, accessories, office supplies, sports and gifts, seasonal products, electronic products amongst many others, which covers every aspect of life. In addition to the quality and creativity, MINISO values the shopping experience of its customers and dedicates itself to being a fashionable, close-to-life brand that provides customers with a better shopping experience.






Job Description- Marketing Officer

  • We are looking for a smart and resourceful individual who will join our team to develop the business of the company.
  • The role requires someone who is self-driven to excel in a fast-paced environment; good team player with a pleasing personality.





Job Details- Marketing Officer

  • Develop and manage marketing campaigns in alignment with business goals.
  • Coordinate the creation of digital content and creatively handle various online marketing tools (e.g. website, blogs, press releases, podcasts, etc.).
  • Enhance the company’s online presence to boost brand awareness.
  • Suggest and implement direct marketing methods to increase profitability.
  • Collaborate with the media team to manage our social media accounts as well as other teams to coordinate our marketing, advertising, brand awareness, and promotional activities.
  • Develop and generate new corporate clients and channels of business in franchising, bulk purchases, etc.
  • Develop strategic partnerships and networks in line with management objectives and targets.
  • Generating revenue as periodically communicated by management, will increase profitability.
  • Acquire new clients (Attract prospects, Build Engagement, and Convert Opportunities/ Leads to Clients).
  • Carry out other marketing activities as assigned by the Line Manager, that would be required to achieve the company’s Business Development objectives.






  • Bachelor’s Degree or Higher National Diploma.
  • Relevant professional qualification or certification is a plus.
  • Minimum of 3 years working experience in Marketing, Business Development, or a similar role.

Skills Required:

  • Tech Savvy and Proficiency in Microsoft Office Applications.
  • Experience in Digital Marketing and with visual communication principles.
  • Ability to implement & measure Search Engine Optimization (SEO) & Search Engine Marketing.
  • Great networking and corporate marketing skills.
  • Skilled in content management, social media marketing, and other marketing channels.
  • Excellent creative, analytical, and project management skills.
  • Ability to multitask and perform under tight deadlines.
  • Excellent verbal and written communication skills.
  • Strong Interpersonal and problem-solving skills.
  • Solid knowledge of market research techniques.
  • Ability to identify business opportunities to drive growth and profitability.
  • Effective customer engagement and serviceability.
  • Great negotiation skills with the ability to close deals.





Application Closing Date
8th April, 2024.





How to Apply

Interested and qualified candidates should send their CVs to: using the Job Title as the subject of the mail.

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