Marketing Automation Specialist
About PressOne Africa
PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses. With our business phone systems, entrepreneurs, no matter the size of their business, can handle customer communication like global brands.
Job Description
- This role is vital to converting interest into action! You’ll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers.
- We’re seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.
To Carry Out Your Role as a Marketing Automation Specialis
- Select and set up a marketing automation platform that fits our needs.
- Design and build automated email nurture sequences tailored to different stages of the customer journey.
- Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
- Collaborate with sales teams to ensure seamless handoff of qualified leads.
- Track and analyse key marketing automation metrics, providing actionable insights.
Your Importance as a Marketing Automation Specialist:
- You’ll transform how we nurture leads! Your work will automate customer relationships, resulting in higher conversion rates and increased sales.
- This role is essential for scaling our marketing efforts and efficiently driving business growth. Join us and streamline our sales and marketing processes!
Your Key Responsibilities
- Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
- Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
- Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
- A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
- Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
- Reporting & Analysis: Track and analyze key metrics (open rates, clicks, conversions). Generate insights to improve performance.
Requirements
What You Should Have:
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 4+ years of proven experience in marketing automation.
- Analytical mindset with the ability to interpret data and optimise processes.
- Excellent copywriting skills and a strong understanding of email marketing best practices.
- Proficiency in Zoho CRM Marketing Automation a plus.
The Ideal Candidate:
- A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
- You’re a strong communicator with a knack for persuasive email copywriting.
- You possess analytical skills and a data-driven approach to marketing optimisation.
- You’re proficient with marketing automation tools (Zoho CRM is a plus.).
Benefits
- Directly impact PressOne Africa’s sales growth by building an efficient sales funnel.
- Be part of a passionate and growing company at the forefront of business communications in Africa.
- Work in a collaborative environment and expand your marketing automation skills.
- Competitive salary and benefits package.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Click here to download the Editable CV Template here
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