About AltSchool

AltSchool Africa is an Edtech platform, an alternative to school, on an impact journey of empowering Talents in Africa with easy access to in-demand “future of work” skills. One of our motivations is to increase employability and improve the quality of life of Africans

Still wondering what we are about,😉 we are talent-focused, impact-driven, and community-oriented. We are contributing significantly to the future of work by telling the African Talent Story in a way that it hasn’t been told before.

If you’re enthusiastic about impact and the empowerment of Talent in Africa, then you should join other AltStars at the magic-making HQ for a thrilling, one-of-a-kind work experience as we impact the next one billion, one talent at a time.

About the Role

We’re looking for a Growth-driven Marketing and Communications Lead to fast-track our company’s scale.

As Head, Marketing & Communications, you will be responsible for managing the company’s entire customer journey, marketing funnel, and corporate communications, focusing on acquisition, engagement, and revenue. You will manage and support activities across all stages of the customer experience, from brand awareness to activation, retention, and up-selling.

You are our ideal candidate if you are a digital marketing expert who understands traditional marketing methods but can take it a notch higher by transforming the “make a product, then market it” pathway into “make a product, then market, then analyze, then remake, then remarket.” -with emphasis on measuring marketing performance.

To be successful in this role, you would have to be product-focused and nimble, taking a data-driven approach to implementing your marketing strategies using analytics to track progress and make decisions on marketing efforts.

You will lead a lean team of growth marketers, content creators, and social media analysts, working cross-functionally with other internal stakeholders including senior management in product & engineering, operations, partnerships, and community engagement whilst designing and implementing data-driven growth and content marketing initiatives.

What you will be doing

• Develop and implement all marketing and communications strategies
• Oversee the development and implementation of strategies for growth marketing initiatives, with a focus on content marketing, corporate communications, brand messaging, social media marketing, and paid advertising
• Create brand marketing initiatives (in collaboration with relevant internal teams) aimed at increasing brand awareness and engaging with existing audiences
• Oversee the creation of compelling and engaging content across various channels to support marketing campaigns and initiatives.
• Support with crisis communications and brand reputation management; Handle international and national media inquiries, make presentations and appearances on behalf of the brands
• Identify and optimize high-impact customer acquisition channels, ensuring scalability and efficiency in marketing efforts.
• Leverage data and analytics to make informed marketing decisions, continuously monitoring and optimizing campaigns for maximum performance.
• Manage and optimize marketing budgets effectively, ensuring a strong return on investment in all marketing activities.
• Oversee the launch of new products, and services; collaborating with cross-functional teams, including Sales, Product, and Operations, to ensure alignment in marketing efforts to meet profitability goals and targets.
• Identifying New Growth Opportunities and innovative marketing approaches.
• Build and lead a high-performing marketing team, providing mentorship and guidance while fostering a collaborative and results-driven culture
• Compile performance reports to brief executive leadership on marketing initiatives and provide recommendations on improvement strategies