About Kerry
About the Role- Marketing Analyst
The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market. This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.
Key Responsibilities of a Marketing Analyst
- Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
- Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
- Generate strong understanding of market & consumer trends and behaviour
- Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
- Compile reports containing actionable recommendations as required by the Marketing & Sales teams
- Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
- Analysis and interpretation of market and consumer data
- Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
- Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
- Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
- Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
- Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
- Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
- Management of Market Research agencies
Qualifications, Skills & Experience- Marketing Analyst
- Bachelor’s Degree or equivalent in business, marketing, mathematics, or the sciences with at least 3 to 5 years within the Market Research industry
- Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
- Strong experience conducting consumer, market, and customer research
- Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis
Competencies:
- Strong analytic and critical thinking and interpretation skills
- Strong written and oral communication skills, including creating & making presentations to large audiences.
- Problem solving ability
- Information gathering techniques
- Project management and cross functional team working
- Ability to work independently with minimal supervision in a hyper speed environment.
- Advanced Excel and PowerPoint skills
Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
How to Apply
Interested and qualified candidates should Click on the link to apply online.