Hiring: Marketing Head

Marketing Head


Job Title: Marketing Head
Location: Abuja, Nigeria
Company: Ceramic


Job Overview:

Our client is seeking a highly experienced and dynamic Marketing Head to lead our marketing efforts in the ceramics production sector. The ideal candidate will have a strong
background in marketing strategy, brand management, and team leadership, with a proven track
record of driving business growth and enhancing brand visibility.


Key Responsibilities:

1. Marketing Strategy Development:

  • Develop and implement comprehensive marketing strategies that align with the
    company’s business objectives.
  • Conduct market research and analysis to identify opportunities and trends within
    the ceramics industry.
  • Create and manage marketing plans, including budget allocation and resource

2. Brand Management:

  • Oversee brand positioning and ensure consistent brand messaging across all
    marketing channels.
  • Develop and maintain brand guidelines to ensure consistency in visual and verbal
  • Enhance brand awareness and reputation through strategic marketing initiatives.

3. Digital Marketing:

  • Lead digital marketing efforts including SEO, SEM, social media, email marketing, and online advertising.
  • Analyze digital marketing performance metrics and optimize campaigns for better
  • Manage the company’s online presence, including the website and social media platforms.

4. Product Marketing:

  • Collaborate with the product development team to create and execute go-tomarket strategies for new products.
  • Develop product positioning, messaging, and competitive differentiation.
  • Conduct market segmentation and targeting to identify key customer segments.

5. Sales Support:

  • Work closely with the sales team to develop sales collateral and promotional
  • Provide marketing support for sales initiatives and participate in sales meetings and presentations.
  • Analyze sales data to identify trends and opportunities for marketing intervention.

6. Team Leadership:

  • Lead, mentor, and develop the marketing team to achieve departmental and company goals.
  • Foster a collaborative and innovative work environment.
  • Conduct performance reviews and provide constructive feedback to team members.

7. Customer Insights and Relationship Management:

  • Develop and implement customer feedback mechanisms to gather insights and
    improve customer satisfaction.
  • Build and maintain strong relationships with key stakeholders, including
    customers, partners, and industry influencers.
  • Organize and participate in industry events, trade shows, and conferences.

8. Reporting and Analysis:

  • Monitor and report on the effectiveness of marketing campaigns and initiatives.
  • Utilize data analytics to measure ROI and inform decision-making.
  • Prepare regular reports and presentations for senior management.



  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
  • Minimum of 7-10 years of experience in a senior marketing role, preferably in the ceramics or related industry.
  • Strong understanding of marketing principles, digital marketing, and brand management.
  • Proven experience in developing and executing successful marketing strategies.
  • Excellent leadership, communication, and interpersonal skills.
  • Proficiency in marketing analytics and tools such as Google Analytics, CRM software, and social media platforms.
  • Creative thinker with a strategic mindset and strong problem-solving abilities.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Remuneration: ₦8m per Annum


How to Apply

Interested candidates should send their resume and a cover letter to careers@purpleprime.com.ng with the subject line “Marketing Head Application”.

Click here to download the Editable CV Template here


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