What You’ll Be Doing

• Data Analysis and Interpretation: Utilize tools like Google Data Studio, BigQuery, and Power BI to analyze marketing data and extract meaningful insights.
• Developing Reporting Dashboards: Create dynamic dashboards and reports that provide real-time insights into marketing performance.
• Collaborating with Marketing Teams: Work closely with marketing teams to understand their data needs and provide insights that inform strategy and decision-making.
• Data Integration and Management: Integrate data from various sources to provide a comprehensive view of marketing performance.
• Performance Tracking: Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies.
• Predictive Analysis: Use data to predict trends and market movements, aiding in proactive strategy development.
• Training and Support: Provide training and support to team members in using data analysis tools and understanding reports.

Who You Are

• Proficient in Data Analysis Tools: You have strong experience with tools such as Google Data Studio, BigQuery, and Power BI.
• Analytical and Insightful: You possess the ability to analyze complex datasets and turn them into actionable insights.
• Collaborative in Nature: You work well with marketing teams, understanding their needs and communicating data insights effectively.
• Skilled in Data Integration: You are adept at integrating and managing data from various sources.
• Detail-Oriented: You have a keen eye for detail and accuracy in data analysis and reporting.
• Proactive and Predictive: You are capable of conducting predictive analyses to inform future marketing strategies.
• Excellent Communicator: You can clearly convey data insights and their implications to non-technical team members.

What Success Looks Like

30 Days

• Establish a comprehensive, organized online database in BigQuery to store all client and marketing data and integrate lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to provide meaningful insights that inform marketing decisions.
• Create and maintain data dashboards in Looker Studio for easy data visualization, analysis, and automated reporting.

60 Days

• Develop statistical models for data analysis, including linear regression modeling and predictive lead scoring, that effectively guide marketing actions.

90 Days

• Automated the generation of actionable insights and trends over time from data analysis to inform our marketing strategy.