Head of Traffic Ops at Jumia Nigeria

Head of Traffic Ops






About Jumia:

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.

Jumia is a Pan-African technology company that is built around a marketplace, logistics service and payment service. The logistics service enables the delivery of packages through a network of local partners while the payment services facilitate the payments of online transactions within Jumia’s ecosystem.







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What you will be doing as the Head of Traffic Ops

  • Develop and implement traffic acquisition strategies to drive website and digital platform traffic, with a focus on increasing user engagement and conversion
  • Lead a team of traffic operations professionals, providing guidance, coaching, and support to drive performance and achieve marketing objectives
  • Collaborate with cross-functional teams, including digital marketing, content, and product, to optimize traffic acquisition efforts and ensure alignment with business goals
  • Oversee the planning and execution of digital advertising campaigns across various channels, including search, display, social media, and email, to drive targeted traffic and reach key performance indicators (KPIs)
  • Monitor and analyze traffic performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to senior management
  • Conduct A/B testing and optimization experiments to improve the effectiveness of traffic acquisition campaigns and initiatives
  • Stay informed about industry trends and best practices in traffic acquisition, digital advertising, and performance marketing, making recommendations for innovation and improvement
  • Develop and maintain relationships with external partners, agencies, and vendors to support traffic acquisition initiatives and drive business growth








What we are looking for

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • At least 6 years of experience in Marketing, Digital Marketing, or related roles
  • Strong analytical skills and proficiency in data analysis tools and techniques
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
  • Detail-oriented with strong organizational and multitasking abilities
  • Knowledge of marketing technology tools and platforms is a plus







We Offer:

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity to have a strong impact in building the African e-commerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders





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How to Apply

If you would like to apply for this position, please click on the link to apply.

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