Digital Marketing Manager at a FMCG Company

Digital Marketing Manager

Digital Marketing Manager



Job Specification

  • Utilizes digital platforms, AI, and technology to craft data-driven online strategies, managing campaigns, content, social media, and all digital presence to amplify brand reach, engagement and affinity.
  • Develop and execute a data-driven digital marketing strategy aligned with overall business objectives for the FMCG portfolio.
  • Manage and optimize paid advertising campaigns across various digital & social media platforms
  • Oversee social media marketing, including content creation, community management, and influencer marketing.
  • Develop and maintain an engaging presence in all digital platforms that resonate with target audiences.
  • Manage and analyze digital engagement & traffic and KPIs to measure effectiveness & ROI.
  • Stay up-to-date on the latest digital marketing trends and technologies in the FMCG industry.
  • Identify and implement new digital marketing tools and tactics to improve campaign performance.
  • Collaborating with cross-functional teams, such as design, content, and development, to ensure alignment and consistency in messaging and branding.
  • Develop and manage digital marketing budgets.
  • Building and leading a team of digital marketing experts in the organization.
  • Building and maintaining relationships with external partners, agencies, and vendors as needed for specialized marketing services or campaigns.




Educational Qualification

  • MBA (Marketing) from a University/Business School/Institute of repute.
  • Relevant Functional Skills & Expertise
  • Execution Skills
  • Commercial Acumen & Budget Handling
  • Communication, Presentation & IT Skills
  • Interpersonal Skills and Man Management, Team Building.
  • Stress Management
  • Requires minimal supervision.





  • 10+ years in leading Digital Marketing Agencies or in the Digital Marketing Function of
    reputed CPG companies, having handled clients & projects across diverse industries,
    including FMCG, Fintech, Telcos etc.
  • Should have demonstrable skills & mastery in all aspects of media & communication across
    digital platforms.
  • Experience in using AI and other cutting-edge technology in the digital marketing domain, for
    leading brands will be appreciated.



How to Apply

Interested and qualified candidates should send their CVs to: using the job title as the subject of the email.


Click here to download the Editable CV Template here







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