About Seven Up Bottling Company
Seven-Up Bottling Company Limited is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation’s most-loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea and Aquafina premium drinking water. SBC has recently entered into the Home & Personal Care category with the 2SURE brand and launched its first product, a Hand & Surface Sanitizer. Seven Up boasts of nine bottling plants with state-of-the-art manufacturing facilities strategically located across various regions in the country.
Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born. The public quickly developed a taste for Grigg’s caramel-colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP. Early advertising featured a winged 7UP logo with a copy that read “a glorified drink in bottles only. Seven natural flavors blended into a savory, flavors drink with a real wallop.” The drink was so successful by 1936 that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world. In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter-cultural that symbolized being true to yourself and challenging the status quo. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine-free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot to the “It’s an Up thing” and “Make 7UP yours” taglines.
Job Summary
We are searching for a Digital Marketing Executive to join our team. You will be responsible for executing digital marketing strategy across various channels to achieve our marketing goals.
Responsibilities
- Manage advertising campaigns to generate leads and drive conversions.
- Analyze website traffic and marketing campaign performance using analytics.
- Stay up-to-date on the latest digital marketing trends and best practices.
- Prepare regular reports on marketing campaign performance and ROI.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing or a similar role.
- Strong understanding of digital marketing principles and best practices.
- Experience with social media marketing platforms
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Highly motivated and results-oriented.
- A passion for digital marketing and staying up-to-date on the latest trends.
Application Closing Date
25th April, 2024.
SIMILAR JOBS
Digital Marketing Executive at Seven-Up Bottling Company Limited