Channel Marketing Manager at GBfoods Africa

Channel Marketing Manager

About GBfoods Africa

GBfoods Africa – Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey. Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.


Job Description

The Channel Marketing Manager is expected to:

  • Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
  • Complete ownership of the Battle plan for categories in all key channels
  • Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
  • Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
  • A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
  • Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
  • Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
  • Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
  • Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
  • Champion the definition of gap-filling plans to close gaps between Forecast and Targets.




  • Minimum 8 -10 years of Trade / Channel Marketing, Sales and/or Consumer Marketing experience in complex companies in the FMCG world (preferably food).
  • Experience in route-to-market way of selling with focus on Sales Driver execution at the point of purchase, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
  • Strong analytic skills with high competence in Microsoft Excel
  • Excellent interpersonal skills
  • Excellent written and oral communication skills
  • Must comfortably interface with all levels of staff
  • Ability to work under pressure and work with little or no supervision
  • Excellent logical / proactivity / lateral thinking
  • Team management,
  • Spirit of initiative and creativity, analytical and synthetical mind
  • Aligned with GB Foods Purpose and Values.


Application Closing Date
Not Specified.



How to Apply

Interested and qualified candidates should:
Click here to apply online


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