Brand Manager at Blume Distribution Limited

Brand Manager

 

Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company’s commitment to innovation and excellence sets them apart in the competitive food industry.

 

We are recruiting to fill the position below:
Job Title: Brand Manager
Location: Ikeja, Lagos
Employment Type: Full-time

 

Description 

  • The Brand managers will be responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales.

 

Responsibilities

  • Analyze brand positioning and consumer insights.
  • Shape and communicate our vision and mission.
  • Translate brand elements into plans and go-to-market strategies.
  • Manage a team of marketing people working on brand initiatives.
  • Lead creative development to motivate the target audience to “take action.”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, and research consumer markets and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Devise innovative growth strategies.
  • Align the company around the brand’s direction, choices, and tactics.
  • Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
  • Experience in digital marketing and campaign management.

 

Requirements and Skills

  • Proven working experience as Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to sales
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree / MBA / PGDM in marketing or a related field

Application Closing Date
20th July, 2024.

 

Method of Application

Interested and qualified candidates should forward their CVs to: careers@blumedistribution.com cc: oluchi.Sunday@blumedistribution.com using the job title as the subject of the email.

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