Brand and Marketing Manager at Nairagram

Brand and Marketing Manager



About Nairagram

Nairagram is a digital financial service company dedicated to the African community. With Nairagram, your money transfer is instantly remitted to your beneficiary.



Job Summary

  • The Brand and Marketing is responsible for developing, planning and executing Nairagram Marketing Strategies, Branding and Corporate communication leading the strategy management team in the development of long-range of strategic plans and objectives to achieve the company’s target market share and set goals.

Responsibilities of Brand and Marketing Manager


Brand Management:

  • Responsible for implementing and executing strategic brand initiatives.
  • Maintain brand integrity across all product segments and corporate brand on all platforms (internal & external)
  • Design and co-ordinate campaigns, advertising and all kind of PR visibility on print, online, offline and digital.
  • Monitor global marketing and branding trends across financial and non-financial sectors.
  • Responsible for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
  • Integrate Nairagram and brand’s strategies using various platforms where employees can learn about, understand and absorb the goals of the organisation and direction of Management.
  • Engage other internal departments in driving and supporting all marketing and communication activity.
  • Build on existing networks and develop where required, internal communications contacts/channels throughout the organisation.
  • Develop and implement global marketing communications plans that drive the demand for Nairagram’s offerings.
  • Develop execution plans for thought leadership initiatives, where wide range of content is used in order to build awareness and credibility for the brand in the market, simultaneously establishing the brand as a thought leader within the ecosystem.
  • Responsible for the operational delivery and budgeting for all aspects of marketing, communications, membership and events programmes.
  • Coordinate and monitor the approved calendar of events.
  • Ensure all branding programs/events aligned with the overall business objectives and are optimized/relevant to multiple audiences.
  • Provide guidelines and approve key procedures for the execution of event management activities
  • Approve work plans, schedules and budgets for event delivery management
  • Set and monitor KPIs to measure effectiveness of event delivery

Digital Marketing:

  • Co-ordinate media campaigns, advertising and all kind of PR visibility on online, social media and other digital channels.
  • Oversee the business’s online brand marketing campaigns on all digital channels such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Nairagram’s websites, email, mobile channels etc.
  • Review contents on Web Media and other Mainstream Multimedia Marketing channels – New Media (Email, Digital – Blog, Online newspaper, Social Media)
  • Devise strategies to drive online traffic to Nairagram’s digital channels
  • Oversees online brand and product campaigns to raise brand awareness.
  • Improves the usability, design, content and conversion of the company website
  • Analyse marketing plan and performance using KPI’s
  • Responsible for planning and budgetary control of all digital marketing
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the bank at the forefront of developments in digital marketing

Brand Strategy:

  • Lead brand strategy and drive the execution/operational delivery of strategy inclusive of communication campaigns and network building.
  • Compile, develop and execute the firm’s marketing plan, in line with the business strategy as decided and communicated by Management.
  • Review and evaluate market trends, competition and customer needs in order to be proactive and maintain market leadership.
  • Ensure the bank engages with a diverse audience (have different campaigns for the different customer segments) and consistently measuring impact and effectiveness of campaigns.
  • Develops and manages the bank’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.
  • Responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.
  • Ensures that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences
  • Analyse the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
  • Create an enduring brand message that results in increased sales, brand loyalty and improving market share

Sustainability Management:

  • Identifies the key sustainability drivers and opportunities for Nairagram, finding innovative ways in which the brand can be a good corporate citizen to the benefit of employees and customers to yield business benefits
  • Collaborate on all initiatives related to Nairagram’s Corporate Social Responsibility
  • Provide public relations support / content development for Corporate Social Responsibility activities.

Marketing Planning and Management:

  • Create an annual, quarterly and periodic marketing plan for the mother brand and company brand portfolio.
  • Responsible for researching the dynamics of the target market of the company i.e buying the behavior, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles.

Requirements of Brand and Marketing Manager 

  • B.Sc and a Master’s Degree in Business Administration, Mass Communication, Management, or any other related business field
  • 7 – 10 years of working experience in a Marketing preferably working as a Senior strategy manager in a fast paced and dynamic business environment.
  • Master’s in Business Administration, Marketing or any other relevant discipline and a Membership of relevant professional body is desirable
  • Strong communication skill and ability to work effectively within a wide range of constituencies in a diverse business environment
  • Skilled in budget preparation and fiscal management
  • Ability to analyze problems and develop creative solutions
  • Advanced knowledge and understanding of contemporary Brand Management principles and practice.
  • Basic Microsoft Office suite and other business related soft wares.



Application Closing Date
19th March, 2024.



How to Apply

Interested and qualified candidates should send their CV and Portfolio to: using the Job Title as the subject of the mail.


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