About Neovarsity Africa
Neovarsity Africa – We are at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education and the evolving needs of the modern job market, we have established ourselves as a pioneering Digital School and alternative college.
Job Title: Marketing Manager
Location: Lagos
Job Description
- The Marketing Manager develops, implements, and oversees marketing strategies to drive business growth and enhance brand awareness.
- This role involves creating and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve organizational goals.
- The Marketing Manager ensures that all marketing efforts align with the company’s overall objectives and target audience.
Responsibilities
Strategy Development:
- Develop and execute comprehensive marketing strategies and plans to achieve business goals and increase market share.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Set marketing objectives and key performance indicators (KPIs) to measure campaign effectiveness.
Campaign Management:
- Create, manage, and optimize marketing campaigns across various channels including digital, print, social media, and events.
- Oversee the creation of marketing materials, including advertisements, brochures, and website content.
- Monitor and analyze campaign performance, making data-driven decisions to improve results.
Team Leadership:
- Lead and mentor the marketing team, providing guidance and support to achieve departmental and company objectives.
- Coordinate with external agencies, vendors, and partners to execute marketing initiatives.
- Manage the marketing budget, ensuring efficient allocation of resources.
Brand Management:
- Develop and maintain the company’s brand identity, ensuring consistency across all marketing materials and communications.
- Implement strategies to enhance brand visibility and reputation.
Customer Insights:
- Analyze customer behavior, preferences, and feedback to tailor marketing strategies and improve customer engagement.
- Utilize analytics tools to track and measure customer interactions and campaign effectiveness.
Collaboration:
- Work closely with sales, product development, and other departments to align marketing strategies with business objectives.
- Collaborate on product launches, promotions, and special events.
Reporting:
- Prepare and present regular reports on marketing performance, ROI, and key metrics to senior management.
- Provide insights and recommendations based on data analysis.
Education
- Minimum: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Preferred: Master’s Degree in Marketing, Business Administration, or an equivalent advanced degree.
Experience:
- Minimum: 3-5 years of experience in marketing roles, with a proven track record of successful campaign management and strategy development.
- Preferred: Experience in a managerial role or leading a marketing team, along with industry-specific experience.
Skills:
Strategic Thinking:
- Ability to develop and implement effective marketing strategies aligned with business goals.
Project Management:
- Strong organizational and multitasking skills to manage multiple campaigns and projects simultaneously.
Creativity:
- Innovative thinking to create compelling marketing content and campaigns.
Analytical Skills:
- Proficiency in analyzing data, measuring campaign performance, and deriving actionable insights.
Communication:
- Excellent verbal and written communication skills for effective messaging and team collaboration.
Technical Proficiency:
- Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
Leadership:
- Proven ability to lead and motivate a team, manage external partnerships, and oversee complex projects.
Application Closing Date
25th August, 2024.
How to Apply
Interested and qualified candidates should send their CVs to: Neovarsityafrica@gmail.com using the Job Title as the subject of the mail.