ETAP Digital Limited is a mobility technology company that’s making car insurance enjoyable for consumers and rewarding drivers for driving safely. ETAP is exactly what the name says it does. It makes car Insurance “easy as taking a picture” by making it simple, flexible and transparent. We’re creating truly flexible products that meet people’s real needs. Using lightning-fast technology to unlock better experiences and fairer prices for our customers, ETAP is building the future of insurance and mobility every day.
Job Brief
- We seeking a Community Manager who will primarily focus on developing and maintaining relationships with current and potential customers, industry partners, and other stakeholders.
- You will be expected to be the voice of the brand, manage all social media accounts, and create and curate content that is relevant and valuable to the community.
- You will create a positive and engaging experience for ETAP’s supporters and followers on all social media channels (Facebook /Instagram/Twitter/TikTok/LinkedIn/YouTube, etc.).
- The position will help drive thoughtful conversation among ETAP social media audiences, coordinating the day-to-day posting of all content, and responding to and/or escalating complaints.
- The selected candidate will collaborate with the Brand & Marketing team to ensure ETAP is meeting its audience engagement and growth goals.
- The individual will monitor social trends, build online connections for ETAP, and is passionate about ETAP’s mission of making insurance enjoyable for all.
Job Responsibilities
- Develop and execute a social media and content marketing strategy that drives engagement, growth, and retention of the ETAP community.
- Manage all social media accounts and create, curate, and post content that is relevant, informative, and valuable to the community.
- Act as a liaison between the company and the community, conveying information, updates, and feedback both ways.
- Monitor social media platforms for trends and news related to car insurance, and use this information to develop content and engagement strategies.
- Respond to comments, questions, and complaints on social media, and work with customer service teams to resolve issues in a timely manner.
- Create and maintain relationships with industry partners, influencers, and other stakeholders to expand the reach of the ETAP brand.
- Identify and nurture advocates within the community who can promote ETAP and ETAP’s products.
- Monitor and analyze social media and engagement metrics to understand the effectiveness of campaigns, and use this information to improve strategies over time.
- Create and manage social media advertising campaigns to reach new customers and drive app downloads.
- Manage the ETAP blog and create relevant and engaging blog content.
- Gather feedback from the community regarding ETAP’s products, services, and overall user experience.
- Communicate this feedback to relevant teams within the company to drive product improvements.
- Act as a brand ambassador for ETAP and ensure that all online interactions are consistent with the brand’s messaging and values.
- Organize and promote events, both online and offline, to bring the community together and enhance their sense of belonging.
- Attend industry conferences and meetups to connect with the community in person.
- Encourage and facilitate user testimonials, case studies, and other forms of positive feedback
- Collaborate with internal teams, including marketing, product development, and
- customer service, to ensure consistent messaging across all channels and timely
- resolution of problems.
- Perform other duties as assigned.
Requirements
- At least a Bachelor’s in a relevant discipline (Mass Communication, Communication, Marketing, and Advertising).
- Successful track record with managing social media platforms (Facebook, Instagram, Twitter, YouTube, digital-based, Web).
- Strong and consistent communication skills.
- Creativity to Think outside the box.
- Knowledge of social media management tools.
- Basic understanding of analytics and reporting.
- Ability to package communication material for different audiences.
- Ability to deliver creative strategic content, texts, images, and videos.
- Strong writing skills – copywriting and editing skills suitable for each platform, from
- knowing how to write a successful tweet to using effective storytelling techniques.
- Strong video content editing skills.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online